Digital Marketing

Creative Intelligence

Search Engine Marketing

Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Online Advertising

Online Advertising uses the internet to deliver promotional & highly targeted marketing messages to consumers.

Social Media Marketing

Social Media Marketing bring businesses, product and ideas into communication with the lives and passions of customers.

Content Marketing

Content Marketing is the process of adapting and focusing company & product information across various mediums.

Website Development

Websites play a critical role in digital marketing and online buying behaviors. Landing Pages, eCommerce Websites and Promotional Websites act as a hub for brands to communicate with their visitors. Well designed custom websites seek to maximize the value & understanding of both business and visitor.

C/O Work Nicer Coworking
1006 11 Ave SW #200, Calgary, AB T2R 0G3

403-689-8485
admin@businessoncamera.com

BOC Principles

BOC at your service

BOC Refund Policy

BOC Principles

Principle #1
With Discipline over the small things we will become rulers over any major things.

Principle #2
While in a state of Gratitude, there is no room for fear and scarcity.

Principle #3
You cannot effectively lead, motivate or influence a person you do not understand. Empathy is the skill of understanding and recognizing others’ feelings and perspectives and when you know how our clients, Brand Partners, and Associates feel, we thrive.

Principle #4
Integrity and Accountability go hand in hand. We aren’t always able to keep our word, things happen and things change. In order to stay in integrity with ourselves, our family, our clients, and associates our word carries weight and means something.

Principle #5
Clear Communication is more about the listener than it is the speaker. Listen without borders and park your assumptions. We remain open to learning and when we do speak, we are responsible for each and every word.

Principle #6
Focus = QUALITY and is incredibly important to give full attention to the listening, presenting, task at hand, or whatever it is because if you will be able to give it the full attention to minimize errors, more fully understand a person in conversation, perform at the highest quality.

BOC at your service

Since 2006 Business on Camera has independently fundraised and produced $3M of film and television content. This means thirty documentary films and episodes of television for distribution in film festival, and on TV on Shaw TV and Telus Optik TV.

We have operated for nearly a decade in a variety of structures including up to fifteen full time employees and contractors. Over the past eighteen months BOC has moved into a social innovation ecosystem to get immersed in the world of nonprofits and social enterprise. We have diverse clients and partners who are contributing to creating meaningful change in communities – locally, regionally, nationally, and around the world.

1.0 Branding

Brand position and brand definition
Review of short and long term objectives
Audience Insights, Marketing channels, Market Research
Naming, Sensory Identity, Perceptions, Expectations, Persona, Visual Logo
Key Messaging, Language, Visual Aesthetics and Design, Moodboards

2.0 Strategic Marketing & Communications Plan

Strategic Communications Planning Sessions Biweekly/Monthly as required
Research component to identify grant opportunities to support Comms/Media
Research component to identify strategic partnerships
Analysis of competitors
Segmentation, Channels, Key Activities, Key Resources
Social Media Strategy & Timing (Facebook, Instagram, YouTube, Twitter)
Identify crisis communications plan in the case of conflict, serious incident, or other potential unforeseen circumstances

2.1 Audience Segments

Who do we need to communicate to and what do we need to say?
Investors/Stakeholders/Partners/End Users/Clients/Government

2.2 Systems

Clearly define objectives & strategies
Comms/Marketing campaign design, brand awareness & positioning
Automation with technology ie/ Infusionsoft, ClickFunnels, MailChimp, etc

2.3 Content Creation

Social Media Assessment (timing)
Social Media Management & Marketing (Facebook Pixel, Data Collection)
Photos/Video/Documentary
Events

3.0 Websites

Site structure, site content, aesthetics and sequencing
Layout and design
Content creation and assets (typography, graphic design, photos)
Safeguards and security, hosting
Registration, Email configuration, User profile fields and login

4.0 Video Production

Fund Development
Creative Services
Executive Producer, Production, Director, Production Manager, Director of Photography, Production Design, Editor, Insurance, Audits

5.0 Public Relations

Press Releases
Distribution to media outlets
Follow ups
Media Training / Coaching
Re-purposing news for social media marketing

6.0 Social Media Marketing

Creations of engaging social media content
Monitoring metrics and analytics
Strategic decision making regarding based on metrics
Brand awareness
Direct Response
Lead generation

7.0 Financial Strength & Stability

(1) 1226330 Alberta Ltd. O/A Business on Camera (BOC) was incorporated in 2010 and has been in continuous operation and generation of communications & media solutions
(2) BOC has financial strength and reliability to meet assurance requirements and client deliverables.
(3) BOC demonstrates reliability in meeting obligations based on credit ratings, including names and addresses of other subcontractors, contractors, and suppliers with whom we have dealt
(4) BOC is compliant with laws, regulations, and lease including Federal and Provincial Government Audit Procedures.

BOC Refund Policy

All media, production, marketing, licensing, and consulting sales are final.

We do not issue refunds or exchange for services for any deliverables protected by Service Agreement.