The Scope

The RFP is to select a consultant who will create a communication program for CCHC that, although not limited to, addresses the following:

> Brand refresh including the updating of CCHC’s website
> Create social media platforms and presence
> Develop and apply a social media policy for ongoing engagement and swift correction of misinformation on social media
> Rename the Perpetually Affordable Housing Program to move away from the term “affordable”
> Address community misperceptions related to CCHC/PAH programs and administration operations/funding model
> Creates tactics to increase the community’s awareness of CCHC’s program

The Communication Strategy should be completed by May 30, 2020 and presented to the board
thereafter.

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Contact Us

Business On Camera
C/O Work Nicer Coworking
1006 11 Ave SW #200, Calgary, AB T2R 0G3

403-689-8485
admin@businessoncamera.com

TERMS AND CONDITIONS

  1. Copyright: All materials delivered by Producer to the Partner will be owned by the Partner including to but not limited to: photos, videos, social media posts, written, audio content.

Business on Camera is not liable for any copyright issues, locations, or individuals appearing on camera that arise from this partnership.

  1. Schedule: The Producer will film and edit the video and produce first draft in 48 hours.

  2. Drafts and Deliverables: Upon request, The Producer will provide drafts of all deliverables and the Partner may request one rounds of edits following initial draft(s). The Producer will implement any edits requested from the Partner and any additional time to be billed at $50/hour.

  3. Producer and Partner will work collaboratively on throughout process.

  4. Termination: Either party may terminate this agreement with 30 days notice to the other party. Any balance on Partner account will be due within 10 days of receipt.

  5. Any additional costs approved prior for example music or special graphic design.

This Service Agreement shall at all times be interpreted pursuant to the laws of Canada.

Principle #1
With Discipline over the small things we will become rulers over any major things.

Principle #2
While in a state of Gratitude, there is no room for fear and scarcity.

Principle #3
You cannot effectively lead, motivate or influence a person you do not understand. Empathy is the skill of understanding and recognizing others’ feelings and perspectives and when you know how our clients, Brand Partners, and Associates feel, we thrive.

Principle #4
Integrity and Accountability go hand in hand. We aren’t always able to keep our word, things happen and things change. In order to stay in integrity with ourselves, our family, our clients, and associates our word carries weight and means something.

Principle #5
Clear Communication is more about the listener than it is the speaker. Listen without borders and park your assumptions. We remain open to learning and when we do speak, we are responsible for each and every word.

Principle #6
Focus = QUALITY and is incredibly important to give full attention to the listening, presenting, task at hand, or whatever it is because if you will be able to give it the full attention to minimize errors, more fully understand a person in conversation, perform at the highest quality.

Since 2006 Business on Camera has independently fundraised and produced $3M of film and television content. This means thirty documentary films and episodes of television for distribution in film festival, and on TV on Shaw TV and Telus Optik TV.

We have operated for nearly a decade in a variety of structures including up to fifteen full time employees and contractors. Over the past eighteen months BOC has moved into a social innovation ecosystem to get immersed in the world of nonprofits and social enterprise. We have diverse clients and partners who are contributing to creating meaningful change in communities – locally, regionally, nationally, and around the world.

1.0 Branding

  • Brand position and brand definition
  • Review of short and long term objectives
  • Audience Insights, Marketing channels, Market Research
  • Naming, Sensory Identity, Perceptions, Expectations, Persona, Visual Logo
  • Key Messaging, Language, Visual Aesthetics and Design, Moodboards

2.0 Strategic Marketing & Communications Plan

  • Strategic Communications Planning Sessions Biweekly/Monthly as required
  • Research component to identify grant opportunities to support Comms/Media
  • Research component to identify strategic partnerships
  • Analysis of competitors
  • Segmentation, Channels, Key Activities, Key Resources
  • Social Media Strategy & Timing (Facebook, Instagram, YouTube, Twitter)
  • Identify crisis communications plan in the case of conflict, serious incident, or other potential unforeseen circumstances

2.1 Audience Segments

  • Who do we need to communicate to and what do we need to say?
  • Investors/Stakeholders/Partners/End Users/Clients/Government

2.2 Systems

  • Clearly define objectives & strategies
  • Comms/Marketing campaign design, brand awareness & positioning
  • Automation with technology ie/ Infusionsoft, ClickFunnels, MailChimp, etc

2.3 Content Creation

  • Social Media Assessment (timing)
  • Social Media Management & Marketing (Facebook Pixel, Data Collection)
  • Photos/Video/Documentary
  • Events

3.0 Websites

  • Site structure, site content, aesthetics and sequencing
  • Layout and design
  • Content creation and assets (typography, graphic design, photos)
  • Safeguards and security, hosting
  • Registration, Email configuration, User profile fields and login

4.0 Video Production

  • Fund Development
  • Creative Services
  • Executive Producer, Production, Director, Production Manager, Director of Photography, Production Design, Editor, Insurance, Audits

5.0 Public Relations

  • Press Releases
  • Distribution to media outlets
  • Follow ups
  • Media Training / Coaching
  • Re-purposing news for social media marketing

6.0 Social Media Marketing

  • Creations of engaging social media content
  • Monitoring metrics and analytics
  • Strategic decision making regarding based on metrics
  • Brand awareness
  • Direct Response
  • Lead generation 

7.0 Financial Strength & Stability

(1) 1226330 Alberta Ltd. O/A Business on Camera (BOC) was incorporated in 2010 and has been in continuous operation and generation of communications & media solutions
(2) BOC has financial strength and reliability to meet assurance requirements and client deliverables.
(3) BOC demonstrates reliability in meeting obligations based on credit ratings, including names and addresses of other subcontractors, contractors, and suppliers with whom we have dealt
(4) BOC is compliant with laws, regulations, and lease including Federal and Provincial Government Audit Procedures.

All media, production, marketing, licensing, and consulting sales are final.  
 
We do not issue refunds or exchange for services for any deliverables protected by Service Agreement. 

Package 1

Services & Deliverables
$ 997 Monthly
  • Monthly Meetings
  • Social Media Strategy (Facebook, Instagram)
  • Social Media Management (Facebook, Instagram)
  • Social Media Marketing (Ad Sets, Facebook Pixel, Data Collection)
  • Customized report on optimal keywords for target audience

Package 2

Services & Deliverables
$ 1997 Monthly
  • [ Everything in Package 1 ] +
  • Design of monthly campaign including writing, photos from content creation
  • Bonus PR (Public Relations) featured in the news!
  • Bonus BOC iPhone Pro Video Monthly
  • Continuous monitoring of positions/rankings and score with analytics and traffic
  • Monitoring and adjusting campaign for optimal results
  • Meticulous targeting of key demographic audience

Package 3

Services & Deliverables
$ 2997 Monthly
  • [ Everything in Package 1 ] +
  • [ Everything in Package 2 ] +
  • Custom graphic design, video, photography
  • Plus specific original content creation for LinkedIn, Twitter, as required