Eavor Technologies is a geothermal technology company with headquarters in Calgary, AB and London, England. Their groundbreaking technology continues to drive the energy transition as they scale and expand across the globe.
In this case study, we extrapolate on our ongoing work with their campaign, including:
Exmerce is a business trade exchange based in Calgary. Nelson and his team are committed to helping small businesses in Calgary leverage barter
through the Exmerce virtual currency to help companies increase sales, save cash, and turn excess capacity into profit.
In this case study, we offer insight into the design of
Your Health Span is a Calgary based mobile massage, acupuncture, wellness, and spa services company. The goal was to align a new website for online booking and a point of contact for new customers. The focus was to align the branding to meet the holistic criteria of wellness services.
In this case study, we offer insight into:
Little Learners is a preschool based in Calgary. It caters to children between 2.5 to 5 years old, offering dynamic learning through various programs. Working with their team, BOC delivered:
WeMaple was created to celebrate culture, creativity and discussion around social issues in Canada. In collaboration with Calgary Arts Development, we created a mini-documentary series to inspire Canadians of all ages with “The Storytelling Project”.
Within the WeMaple series, one of our goals was to bring a number of thought leaders to a place where they were interviewed about their views on the energy conversation, allowing what has been deemed a polarizing topic to be viewed from all sides in the hopes of finding balance.
Part of the WeMaple project focused on celebrating “Canada 150” in 2017. To date, we have created over 197 short videos for the series.
If you are interested in working with BOC or are simply looking to get in touch with our business development team, head over to our contact page to reach out today. Let’s start a journey together.
C/O Work Nicer Coworking
1006 11 Ave SW #200, Calgary, AB T2R 0G3
403-689-8485
admin@businessoncamera.com
© 2020 All Rights Reserved.
BOC Principles
- Principle #1
With Discipline over the small things, we will become rulers over any major things.
- Principle #2
While in a state of Gratitude, there is no room for fear and scarcity.
- Principle #3
You cannot effectively lead, motivate or influence a person you do not understand. Empathy is the skill of understanding and recognizing others' feelings and perspectives and when you know how our clients, Brand Partners, and Associates feel, we thrive.
- Principle #4
Integrity and Accountability go hand in hand. We aren’t always able to keep our word, things happen and things change. In order to stay in integrity with ourselves, our family, our clients, and associates our word carries weight and means something.
- Principle #5
Clear Communication is more about the listener than it is the speaker. Listen without borders and park your assumptions. We remain open to learning and when we do speak, we are responsible for each and every word.
- Principle #6
Focus = QUALITY and is incredibly important to give full attention to the listening, presenting, task at hand, or whatever it is because if you will be able to give it the full attention to minimize errors, more fully understand a person in conversation, perform at the highest quality.
BOC at your service
Since 2006 Business on Camera has independently fundraised and produced $3M of film and television content. This means thirty documentary films and episodes of television for distribution in a film festivals, and on TV on Shaw TV and Telus Optik TV.
We have operated for nearly a decade in a variety of structures including up to fifteen full-time employees and contractors. Over the past eighteen months, BOC has moved into a social innovation ecosystem to get immersed in the world of nonprofits and social enterprise. We have diverse clients and partners who are contributing to creating meaningful change in communities - locally, regionally, nationally, and around the world.
1.0 Branding
Brand position and brand definition
Review of short and long term objectives
Audience Insights, Marketing channels, Market Research
Naming, Sensory Identity, Perceptions, Expectations, Persona, Visual Logo
Key Messaging, Language, Visual Aesthetics and Design, Moodboards
2.0 Strategic Marketing & Communications Plan
Strategic Communications Planning Sessions Biweekly/Monthly as required
Research component to identify grant opportunities to support Comms/Media
Research component to identify strategic partnerships
Analysis of competitors
Segmentation, Channels, Key Activities, Key Resources
Social Media Strategy & Timing (Facebook, Instagram, YouTube, Twitter)
Identify crisis communications plan in the case of conflict, serious incident, or other potential unforeseen circumstances
2.1 Audience Segments
Who do we need to communicate to and what do we need to say?
Investors/Stakeholders/Partners/End Users/Clients/Government
2.2 Systems
Clearly define objectives & strategies
Comms/Marketing campaign design, brand awareness & positioning
Automation with technology ie/ Infusionsoft, ClickFunnels, MailChimp, etc
2.3 Content Creation
Social Media Assessment (timing)
Social Media Management & Marketing (Facebook Pixel, Data Collection)
Photos/Video/Documentary
Events
3.0 Websites
Site structure, site content, aesthetics and sequencing
Layout and design
Content creation and assets (typography, graphic design, photos)
Safeguards and security, hosting
Registration, Email configuration, User profile fields and login
4.0 Video Production
Fund Development
Creative Services
Executive Producer, Production, Director, Production Manager, Director of Photography, Production Design, Editor, Insurance, Audits
5.0 Public Relations
Press Releases
Distribution to media outlets
Follow ups
Media Training / Coaching
Re-purposing news for social media marketing
6.0 Social Media Marketing
Creations of engaging social media content
Monitoring metrics and analytics
Strategic decision making regarding based on metrics
Brand awareness
Direct Response
Lead generation
7.0 Financial Strength & Stability
(1) 1226330 Alberta Ltd. O/A Business on Camera (BOC) was incorporated in 2010 and has been in continuous operation and generation of communications & media solutions
(2) BOC has financial strength and reliability to meet assurance requirements and client deliverables.
(3) BOC demonstrates reliability in meeting obligations based on credit ratings, including names and addresses of other subcontractors, contractors, and suppliers with whom we have dealt
(4) BOC is compliant with laws, regulations, and lease including Federal and Provincial Government Audit Procedures.
TERMS AND CONDITIONS
Business on Camera is not liable for any copyright issues, locations, or individuals appearing on camera that arise from this partnership.
Schedule: The Producer will film and edit the video and produce first draft in 48 hours.
Drafts and Deliverables: Upon request, The Producer will provide drafts of all deliverables and the Partner may request one rounds of edits following initial draft(s). The Producer will implement any edits requested from the Partner and any additional time to be billed at $50/hour.
Producer and Partner will work collaboratively on throughout process.
Termination: Either party may terminate this agreement with 30 days notice to the other party. Any balance on Partner account will be due within 10 days of receipt.
Any additional costs approved prior for example music or special graphic design.
This Service Agreement shall at all times be interpreted pursuant to the laws of Canada.
Principle #1
With Discipline over the small things we will become rulers over any major things.
Principle #2
While in a state of Gratitude, there is no room for fear and scarcity.
Principle #3
You cannot effectively lead, motivate or influence a person you do not understand. Empathy is the skill of understanding and recognizing others’ feelings and perspectives and when you know how our clients, Brand Partners, and Associates feel, we thrive.
Principle #4
Integrity and Accountability go hand in hand. We aren’t always able to keep our word, things happen and things change. In order to stay in integrity with ourselves, our family, our clients, and associates our word carries weight and means something.
Principle #5
Clear Communication is more about the listener than it is the speaker. Listen without borders and park your assumptions. We remain open to learning and when we do speak, we are responsible for each and every word.
Principle #6
Focus = QUALITY and is incredibly important to give full attention to the listening, presenting, task at hand, or whatever it is because if you will be able to give it the full attention to minimize errors, more fully understand a person in conversation, perform at the highest quality.
Since 2006 Business on Camera has independently fundraised and produced $3M of film and television content. This means thirty documentary films and episodes of television for distribution in film festival, and on TV on Shaw TV and Telus Optik TV.
We have operated for nearly a decade in a variety of structures including up to fifteen full time employees and contractors. Over the past eighteen months BOC has moved into a social innovation ecosystem to get immersed in the world of nonprofits and social enterprise. We have diverse clients and partners who are contributing to creating meaningful change in communities – locally, regionally, nationally, and around the world.
1.0 Branding
2.0 Strategic Marketing & Communications Plan
2.1 Audience Segments
2.2 Systems
2.3 Content Creation
3.0 Websites
4.0 Video Production
5.0 Public Relations
6.0 Social Media Marketing
7.0 Financial Strength & Stability
(1) 1226330 Alberta Ltd. O/A Business on Camera (BOC) was incorporated in 2010 and has been in continuous operation and generation of communications & media solutions
(2) BOC has financial strength and reliability to meet assurance requirements and client deliverables.
(3) BOC demonstrates reliability in meeting obligations based on credit ratings, including names and addresses of other subcontractors, contractors, and suppliers with whom we have dealt
(4) BOC is compliant with laws, regulations, and lease including Federal and Provincial Government Audit Procedures.