CALGARY, Alberta – May 21, 2026 – WeMaple confirmed that principal photography commenced on December 15, 2025 for WeMaple Special Presentation Part I, a documentary production authorized under Alberta’s Film and Television Tax Credit (FTTC) Program through the province’s Jobs, Economy, Trade and Innovation division.
The production qualifies under Alberta’s 30 percent Alberta-owned production stream and is being produced in accordance with the Canadian Audio-Visual Certification Office (CAVCO) documentary framework. Based on current estimated eligible Alberta production expenditures of approximately $471,000, WeMaple Special Presentation Part I is projected to qualify for approximately $141,350 in refundable Alberta FTTC tax credits. In addition, the production is expected to qualify for approximately $68,100 in federal CAVCO-related tax credit incentives tied to eligible Canadian production expenditures. The production has been structured through a public/private financing model involving private sector Brand Partners alongside federal Canadian screen-based production incentives.
A growing roster of Brand Partnership Agreements confirmed for WeMaple Special Presentation Part I includes Fusion Collegiate, Source Geothermal, Canadian Gas Association, First Nations Power Authority, Pacific Northern Gas, Enbridge, KD Professional, and AutoTrust Stettler. Participating organizations are contributing industry access, subject matter expertise, and production support relevant to the documentary’s broader exploration of Alberta’s evolving energy, infrastructure, and innovation landscape. As with many documentary productions, participating contributors and interview subjects provide perspectives, technical insight, and access to projects, communities, and initiatives featured throughout the production.
“We are grateful for the continued participation and support from organizations contributing to the production,” said WeMaple Executive Producer Matt Keay. “This project reflects the continued growth of Alberta’s documentary and screen-based production industry and demonstrates how public and private sector participation can support the development of Canadian storytelling. With 17 completed documentary film and television projects and a strong production track record, our team remains focused on delivering a production that meets the expectations of audiences, partners, and industry stakeholders.”
The production is supported by a distribution agreement with Telus, executed in the name of the applicant company. WeMaple has also engaged a distribution consultant to pursue additional digital, festival, broadcast, and international distribution opportunities following completion of the production.
About WeMaple
WeMaple is a single purpose entity focused on collaborating with grassroots Canadians to tell meaningful and impactful stories. Founded by Business on Camera in 2017, WeMaple operates as a single-purpose production entity dedicated to developing documentary film and television projects that highlight Canada’s resilient, innovative, and entrepreneurial identity.
Through conversations with entrepreneurs, innovators, industry leaders, and communities across the country, WeMaple aims to showcase stories that reflect the evolving Canadian experience. Since 2010, Business on Camera and WeMaple have independently fundraised and produced more than 17 documentary film and television projects with a combined production value exceeding $5M, supporting the creation of hundreds of jobs across Canada.
About Alberta’s Film and Television Tax Credit Program
Alberta’s Film and Television Tax Credit (FTTC) Program supports screen-based productions with eligible Alberta costs through a refundable tax credit of up to 30 percent. Administered by the Jobs, Economy, Trade and Immigration division, the program is designed to attract and grow film and television production activity in Alberta, supporting job creation and cultural industry development across the province. alberta.ca/film-television-tax-credit
Contact
Matt Keay
Executive Producer, WeMaple
+1-403-689-8485
mattkeay@businessoncamera.com
