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Experience Growth.

Enjoy Results.

What can we do for you?

Once we understand your current communications efforts we are able to identify the best way to tell your story. Results Driven.

Strategy

Development

Media

PR

Social Media

Measurement

The Company

Business on Camera (BOC) is a Calgary based visual public relations firm specializing in corporate communications, video and social media marketing. We work with different levels of government, academia, and local & international business to deliver effective communications solutions through multiple platforms and means. From concept through to strategic delivery, our team of video business professionals will deliver results on time and on budget. Click here to view some of our work!

Human-Centred

Human-centred design and designing thinking in order to explore what is needed around a tough problem and create prototypes of potential solutions.

strategic planning

Facilitating and co-creating strategic planning processes based on client and stakeholder feedback, best practices, government directions or emerging trends and opportunities.

analytics

Develop metrics, analytics, and insights for all platforms to meet measurable KPI’s that align with business objectives.

Development

Develop engaging digital and traditional media content in support of communications and business objectives.

knowledge

Extensive knowledge of social enterprise/nonprofit/voluntary sector issues and operations.

leadership

Critical, creative, and empathetic leadership that strives to understand needs from an individual level and can put those needs into a systems perspective.

culture

Foster a culture that creates a sense of gratitude, empathy, accountability, and effective communication.

evolution

Interested in the evolution of human consciousness and the future of the human experience.

Independent Projects

We believe we can contribute to the evolution of human consciousness.

BOC independently fundraises and produces original documentary films and TV series. This brings additional value to our clients as we can position their videos on television in front of their target audience. We are currently producing twelve documentary films for Canada’s 150th birthday. For more information contact BOC Executive Producer Matt Keay.

CANADA 150 – WEMAPLE

The WeMaple Project looks to inspire all Canadians to get involved in telling our country’s story – past, present, and future.

BLACK & WHITE

BOC partnered with the Calgary Police and the Alberta Government to produce a series of videos and a documentary TV project to educate the public on the negative impacts of impaired driving.

MOTHERLAND

Motherland is a TV series that celebrates Pan-African culture while providing a platform for new immigrants to better integrate into Canadian society.

SOLAR HERO

The Solar Hero Documentary follows Team Alberta as they compete in the Solar Decathlon; an international competition that challenges 20 student teams to build the most energy efficient and sustainable solar powered home.

TRANSFORMATION TO PARENTHOOD

Transformation to Parenthood is a twelve part documentary series designed to educate parents on the different choices available during pregnancy, birth, and early parenting.

SOLAR HERO 2

In partnership with Native communities of Treaty 7, this film draws on the respect, equity and inclusion of Canada’s Solar Decathlon 2011 project to raise awareness of the aboriginal housing crisis and explore holistic solutions to it.

ANTIGONE

In Canada, the rampant corruption on Aboriginal reserves, high suicide rates, addiction, and the housing crisis are all effects of contact and colonization. Antigone explores causes and possible solutions.

ENERGYCONVO

An uncommon, neuron-firing conversation with sustainability outliers, leading environmental philosophers, and captains of industry that lead insights to undreamed worlds in the energy space.

CALL US ANYTIME FOR A FREE CONSULTATION 403-689-8485.

BOC Portfolio

A highlight of some of the work we have produced.

Clients and Partners

WeMaple Season 1 - Team Showcase

Always hire people smarter than you! Thank you to all the summer students and partners who supported WeMaple Season 1 on Telus Optik TV!

Matt Keay
Sharon Lin
Jeff Bottriell
Sasa Dugonjic
Jessie Dawe
Aaron Gregory
Shanise Ford
Marc Alford
Xavier LaPrairie
Nishant Joshi
James Pike
Courtenay Davidson
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Get In Touch

We are located in Calgary, AB. Please fill out the form below with any questions or feedback on our new site! BOC always responds same day.

C/O Entegra Business Centre
7015 Macleod Trail SW #400, Calgary, AB T2H 2K6

403-689-8485
admin@businessoncamera.com

Thank you, we will contact you soon!

Do you need updated communications efforts?

  • We'll handle the Strategy & Development
  • We'll create all the Media & PR
  • We'll manage your Social Media Marketing

Enter your information below to get started!

Principle #1
With Discipline over the small things we will become rulers over any major things.

Principle #2
While in a state of Gratitude, there is no room for fear and scarcity.

Principle #3
You cannot effectively lead, motivate or influence a person you do not understand. Empathy is the skill of understanding and recognizing others’ feelings and perspectives and when you know how our clients, Brand Partners, and Associates feel, we thrive.

Principle #4
Integrity and Accountability go hand in hand. We aren’t always able to keep our word, things happen and things change. In order to stay in integrity with ourselves, our family, our clients, and associates our word carries weight and means something.

Principle #5
Clear Communication is more about the listener than it is the speaker. Listen without borders and park your assumptions. We remain open to learning and when we do speak, we are responsible for each and every word.

Principle #6
Focus = QUALITY and is incredibly important to give full attention to the listening, presenting, task at hand, or whatever it is because if you will be able to give it the full attention to minimize errors, more fully understand a person in conversation, perform at the highest quality.

Since 2006 Business on Camera has independently fundraised and produced $3M of film and television content. This means thirty documentary films and episodes of television for distribution in film festival, and on TV on Shaw TV and Telus Optik TV.

We have operated for nearly a decade in a variety of structures including up to fifteen full time employees and contractors. Over the past eighteen months BOC has moved into a social innovation ecosystem to get immersed in the world of nonprofits and social enterprise. We have diverse clients and partners who are contributing to creating meaningful change in communities – locally, regionally, nationally, and around the world.

1.0 Branding

  • Brand position and brand definition
  • Review of short and long term objectives
  • Audience Insights, Marketing channels, Market Research
  • Naming, Sensory Identity, Perceptions, Expectations, Persona, Visual Logo
  • Key Messaging, Language, Visual Aesthetics and Design, Moodboards

 

2.0 Strategic Marketing & Communications Plan

  • Strategic Communications Planning Sessions Biweekly/Monthly as required
  • Research component to identify grant opportunities to support Comms/Media
  • Research component to identify strategic partnerships
  • Analysis of competitors
  • Segmentation, Channels, Key Activities, Key Resources
  • Social Media Strategy & Timing (Facebook, Instagram, YouTube, Twitter)
  • Identify crisis communications plan in the case of conflict, serious incident, or other potential unforeseen circumstances

 

2.1 Audience Segments

  • Who do we need to communicate to and what do we need to say?
  • Investors/Stakeholders/Partners/End Users/Clients/Government

 

2.2 Systems

  • Clearly define objectives & strategies
  • Comms/Marketing campaign design, brand awareness & positioning
  • Automation with technology ie/ Infusionsoft, ClickFunnels, MailChimp, etc

 

2.3 Content Creation

  • Social Media Assessment (timing)
  • Social Media Management & Marketing (Facebook Pixel, Data Collection)
  • Photos/Video/Documentary
  • Events

 

3.0 Websites

  • Site structure, site content, aesthetics and sequencing
  • Layout and design
  • Content creation and assets (typography, graphic design, photos)
  • Safeguards and security, hosting
  • Registration, Email configuration, User profile fields and login

 

4.0 Video Production

  • Fund Development
  • Creative Services
  • Executive Producer, Production, Director, Production Manager, Director of Photography, Production Design, Editor, Insurance, Audits

 

5.0 Public Relations

  • Press Releases
  • Distribution to media outlets
  • Follow ups
  • Media Training / Coaching
  • Re-purposing news for social media marketing

 

6.0 Social Media Marketing

  • Creations of engaging social media content
  • Monitoring metrics and analytics
  • Strategic decision making regarding based on metrics
  • Brand awareness
  • Direct Response
  • Lead generation 

 

7.0 Financial Strength & Stability

(1) 1226330 Alberta Ltd. O/A Business on Camera (BOC) was incorporated in 2010 and has been in continuous operation and generation of communications & media solutions
(2) BOC has financial strength and reliability to meet assurance requirements and client deliverables.
(3) BOC demonstrates reliability in meeting obligations based on credit ratings, including names and addresses of other subcontractors, contractors, and suppliers with whom we have dealt
(4) BOC is compliant with laws, regulations, and lease including Federal and Provincial Government Audit Procedures.

Package 1

Services & Deliverables
$ 997 Monthly
  • Monthly Meetings
  • Social Media Strategy (Facebook, Instagram)
  • Social Media Management (Facebook, Instagram)
  • Social Media Marketing (Ad Sets, Facebook Pixel, Data Collection)
  • Customized report on optimal keywords for target audience

Package 2

Services & Deliverables
$ 1997 Monthly
  • [ Everything in Package 1 ] +
  • Design of monthly campaign including writing, photos from content creation
  • Bonus PR (Public Relations) featured in the news!
  • Bonus BOC iPhone Pro Video Monthly
  • Continuous monitoring of positions/rankings and score with analytics and traffic
  • Monitoring and adjusting campaign for optimal results
  • Meticulous targeting of key demographic audience

Package 3

Services & Deliverables
$ 2997 Monthly
  • [ Everything in Package 1 ] +
  • [ Everything in Package 2 ] +
  • Custom graphic design, video, photography
  • Plus specific original content creation for LinkedIn, Twitter, as required