Principle #1
With Discipline over the small things we will become rulers over any major things.

Principle #2
While in a state of Gratitude, there is no room for fear and scarcity.

Principle #3
You cannot effectively lead, motivate or influence a person you do not understand. Empathy is the skill of understanding and recognizing others’ feelings and perspectives and when you know how our clients, Brand Partners, and Associates feel, we thrive.

Principle #4
Integrity and Accountability go hand in hand. We aren’t always able to keep our word, things happen and things change. In order to stay in integrity with ourselves, our family, our clients, and associates our word carries weight and means something.

Principle #5
Clear Communication is more about the listener than it is the speaker. Listen without borders and park your assumptions. We remain open to learning and when we do speak, we are responsible for each and every word.

Principle #6
Focus = QUALITY and is incredibly important to give full attention to the listening, presenting, task at hand, or whatever it is because if you will be able to give it the full attention to minimize errors, more fully understand a person in conversation, perform at the highest quality.

Since 2006 Business on Camera has independently fundraised and produced $3M of film and television content. This means thirty documentary films and episodes of television for distribution in film festival, and on TV on Shaw TV and Telus Optik TV.

We have operated for nearly a decade in a variety of structures including up to fifteen full time employees and contractors. Over the past eighteen months BOC has moved into a social innovation ecosystem to get immersed in the world of nonprofits and social enterprise. We have diverse clients and partners who are contributing to creating meaningful change in communities – locally, regionally, nationally, and around the world.

1.0 Branding

• Brand position and brand definition
• Review of short and long term objectives
• Audience Insights, Marketing channels, Market Research
• Naming, Sensory Identity, Perceptions, Expectations, Persona, Visual Logo
• Key Messaging, Language, Visual Aesthetics and Design, Moodboards

2.0 Strategic Marketing & Communications Plan

• Strategic Communications Planning Sessions Biweekly/Monthly as required
• Research component to identify grant opportunities to support Comms/Media
• Research component to identify strategic partnerships
• Analysis of competitors
• Segmentation, Channels, Key Activities, Key Resources
• Social Media Strategy & Timing (Facebook, Instagram, YouTube, Twitter)
• Identify crisis communications plan in the case of conflict, serious incident, or other potential unforeseen circumstances

2.1 Audience Segments

• Who do we need to communicate to and what do we need to say?
• Investors/Stakeholders/Partners/End Users/Clients/Government

2.2 Systems

• Clearly define objectives & strategies
• Comms/Marketing campaign design, brand awareness & positioning
• Automation with technology ie/ Infusionsoft, ClickFunnels, MailChimp, etc

2.3 Content Creation

• Social Media Assessment (timing)
• Social Media Management & Marketing (Facebook Pixel, Data Collection)
• Photos/Video/Documentary
• Events

3.0 Websites

• Site structure, site content, aesthetics and sequencing
• Layout and design
• Content creation and assets (typography, graphic design, photos)
• Safeguards and security, hosting
• Registration, Email configuration, User profile fields and login

4.0 Video Production

• Fund Development
• Creative Services
• Executive Producer, Production, Director, Production Manager, Director of Photography, Production Design, Editor, Insurance, Audits

5.0 Public Relations

• Press Releases
• Distribution to media outlets
• Follow ups
• Media Training / Coaching
• Re-purposing news for social media marketing

6.0 Social Media Marketing

• Creations of engaging social media content
• Monitoring metrics and analytics
• Strategic decision making regarding based on metrics
• Brand awareness
• Direct Response
• Lead generation 

7.0 Financial Strength & Stability

(1) 1226330 Alberta Ltd. O/A Business on Camera (BOC) was incorporated in 2010 and has been in continuous operation and generation of communications & media solutions
(2) BOC has financial strength and reliability to meet assurance requirements and client deliverables.
(3) BOC demonstrates reliability in meeting obligations based on credit ratings, including names and addresses of other subcontractors, contractors, and suppliers with whom we have dealt
(4) BOC is compliant with laws, regulations, and lease including Federal and Provincial Government Audit Procedures.